The mobile app for information on Society for Marketing Professional Services events. SERC represents the Southeastern Regional Chapters. Within this app you will find key resources to navigate 2016 SERC - Focus Forward: The Race to Rebalance and Reinvent in Charleston, SC, Mar 7 - 9. Attendees can access speaker bios, session schedules, attendee and exhibitor lists, maps, and info on the social events. Be sure to download today for the latest event details.